Brain-2-Brain (B2B)
Communication™ Program
Selling Models tell you what to do—B2B communication techniques show you HOW to do it.
This is the only sales & communication training program of its kind.
The Brain-2-Brain (B2B) Communication Program teaches your teams how to successfully recognize and influence human behavior to create win-win outcomes.
The B2B program contains over 25 distinct affective neuroscience concepts and techniques. These tools teach powerful communication skills, ensuring personal connection, deep understanding, and long-term retention of messaging.
Become the most powerful version of yourself.
If you know what to look for, you can predict and influence human behavior. The level of influence depends on how much time you put into your practice, but as you hone your skills, you’ll start to notice more about people than you ever thought possible.
And you’ll know what to do with that information you’ve noticed.
You’ll be with a new understanding of
how the brain works, of yourself, and everyone you interact with.
You are reading this right now because you want something different, you want to explode your growth and see the results in real life. You want to learn something you can USE right now.
After you begin this program, you will never think about conversation the same way ever again.
Brain-2-Brain (B2B)
Program Modules
How to Speak Brain: The Science of Great Conversations
Get ready to be fascinated by affective neuroscience and much, much more! In this module, learn key foundational principles while having fun learning about yourself—and your family & friends!
MINDSET:
Know the Brain
Learn the genetics and biology of mindset and how mindset can be changed, using principles of neuroplasticity and observing the laws of working memory.
CAPTIVATE:
Gain or Regain the Brain’s Attention
Learn the Captivate formula and the elements of surprise to gain any brain’s attention.
COLLABORATE:
Maintain the Brain’s Attention
Learn verbal techniques that signal active listening and help you gain important information without asking a single question. Do we practice questions? Of course! But these are not your mother’s probing skills….
VISUALIZE:
If they can see it, they will do it.
Become a visual storyteller; the brain remembers stories and surprises the most. If you can get someone to imagine it, they will likely do it.
MOTIVATE:
Make it easy for them to say YES.
Learn how the brain makes decisions and enhance your close with verbal techniques for both agreement and action steps.
POTENTIATE:
Maintain Momentum by activating LTP (long-term potentiation).
Out of sight doesn’t mean out of mind; tools to amplify your message for easy recall.
Join the HTSB Community (How To Speak Brain) for FREE
- Join a tribe with like-minded people
- Enjoy a complimentary course
- Access paid training programs
- Free tips and information
- Ongoing practice: A place to ask questions and collaborate with others as you begin to try out what you’ve learned
