Brain-2-Brain (B2B)
Communication™ Program
Selling Models tell you what to do—B2B communication techniques show you HOW to do it.
This is the only sales & communication training program of its kind.
The Brain-2-Brain (B2B) Communication Program teaches your teams how to successfully recognize and influence human behavior to create win-win outcomes.
The B2B program contains over 25 distinct affective neuroscience concepts and techniques. These tools teach powerful communication skills, ensuring personal connection, deep understanding, and long-term retention of messaging.
Create powerful teams.
If you know what to look for, you can predict and influence human behavior. The level of influence depends on how much time your teams put into their practice, but as they honetheir skills, they’ll start to notice more about people than they ever thought possible.
And they’ll know what to do with that information you’ve noticed.
You’ll be giving your team a gift with a new understanding of
how the brain works, of themselves, and everyone they interact with.
You are reading this right now because you want something different for your team, something that works; you want to explode your team’s growth and see the results in real life. You want them to learn something they can USE right now.
After they begin this program, they will never think about conversation the same way ever again.
Brain-2-Brain (B2B)
Program Module
How to Speak Brain: The Science of Great Conversations
Get ready to be fascinated by affective neuroscience and much, much more! In this module, learn key foundational principles while having fun learning about yourself—and your family & friends!
MINDSET:
Know the Brain
Learn the genetics and biology of mindset and how mindset can be changed, using principles of neuroplasticity and observing the laws of working memory.
CAPTIVATE:
Gain or Regain the Brain’s Attention
Learn the Captivate formula and the elements of surprise to gain any brain’s attention.
COLLABORATE:
Maintain the Brain’s Attention
Learn verbal techniques that signal active listening and help you gain important information without asking a single question. Do we practice questions? Of course! But these are not your mother’s probing skills….
VISUALIZE:
If they can see it, they will do it.
Become a visual storyteller; the brain remembers stories and surprises the most. If you can get someone to imagine it, they will likely do it.
MOTIVATE:
Make it easy for them to say YES.
Learn how the brain makes decisions and enhance your close with verbal techniques for both agreement and action steps.
POTENTIATE:
Maintain Momentum by activating LTP (long-term potentiation).
Out of sight doesn’t mean out of mind; tools to amplify your message for easy recall.
Brain-2-Brain (B2B)
Custom Program Cadence
Custom programs provide the traditional training experience with a combination of readings, videos, virtual and live workshops, and job aids/resources for both learners and managers to use following the training program.
Self-study Magazine Style Readings for each module (6 total)
- Timing: 15 minutes each
- Sent via company platform or email
Virtual Facilitated Discussion for each module
- Timing: 60-90 minutes
- Discussions can be combined for up to 2 modules at a time
Custom Application Workshops
- Timing variable; 90 minutes – 4 hours
- Multiple day/Full day programs available
Quick Reference and Pull-through Materials
- Infographics
- Formula checklists
- Manager Coaching guides
- Many more!
Online Training Portal
Licensing the HTSB (How to Speak Brain) Training Portal or SCORM packages for your LMS / Community Portal
If your company consists of multiple teams, sales forces, or departments in need of communications training, a dedicated online learning portal offers a compelling alternative to developing customized training for each group. You may use a BrainCelling hosted platform or license the SCORM files to use within your own LMS or community platform.
Not only does a community platform ensure consistent learning across the organization, but it also fosters cross-functional engagement, providing employees with the chance to connect and collaborate beyond their usual circles.
This shared learning experience helps break down silos, cultivate relationships across teams, and create a more cohesive and integrated company culture. Combine with live application workshops customized to your brand message.
Key benefits:
- Cost-Effective and Budget-Friendly
- Time-Saving with Rapid Deployment
- Scalable and Accessible for All
- Flexibility and Self-Paced Learning
- Engaging and Up-to-Date Content
- Supports a Culture of Continuous Learning
